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Pretty Pantry Pouch, Tote, & Strategy
I designed the mockup and tote bag from a moodboard Pretty Pantry shared with me, pulling the soft cream, muted rose, and warm accent tones so the whole thing feels clean, cozy, and still very polished for a better-for-you brand. They wanted to have a sun-like goddess to connect to their word “muse.” The illustration was built to feel like she is literally making it rain granola, which gives the packaging that playful morning energy while still tying back to the brand’s healthy, chic vibe.
I also put together a marketing recommendations doc to give the brand a real foundation across website, social, partnerships, events, and press, so it feels like an actual business with a clear point of view.
March 27 2026
My Roles: Art Director, Designer, Strategist